The market has become very tough over the last 3-4 weeks. Buyers, although still very much active, are cautious and frugal. I’m not sure if it’s the winter blues, some trepidation about the future look of the local economy, or just a blip on the radar. It is fair to say good economic news in Taranaki is sparse and a rural downturn is apparent. This always filters through our local economy to some extent. However there is a feeling things here are not as focused on farm incomes as in the past. Our economy is more diverse than it was at the end of the 20th century. We are still growing our population. Employment is still high. Interest rates are minimal and funds are available. Opportunities for astute buyers are here now and that gets them moving. Price and promotion are king. Get those two in line and you take the advantage.
John Christiansen
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