Sunday, 25 May 2014

Manager's Comments 26-5-14

This last week the Harcourts New Plymouth office had 3361 hits to our NP property listings on, now the country’s biggest real estate site. We will have had more than double that number on all our sights combined;,, 85% of buyers make first contact with the real estate market on line now, and that number is growing. Of them, now over half do it on a smart phone or tablet. Instant information anywhere, that is the market we deal with. You will note all our print ads now contain only 1 photo and a prominent QR code. The QR code is a direct link to that specific property on line, where between 12-25 more photos, a floor plan and video tour are listed. Print advertising now promotes the vastly more detailed media for the property information. The Internet. That’s why we spend so much effort to maintain our position, number 1 on line. Because, we know that’s where people are looking.