Well, the first month of 2016 is already gone! Although January can be a mixed bag, the office has been busy. A good number of new listings are coming in (your competition), and some very good sales were made. We hope this is a good indicator of 2016. As more properties come onto the market so the competition increases. Buyers use one gauge when making offers. Comparative value. They know how the market is; they are immersed in it and usually inspect and consider 20-50 houses, more sometimes, before they make a serious bid on what they see as comparable value. Bang for buck. Get yourself in that region with your marketing. Put yourself into this market, don’t just be another advertisement. Very often when properties are competitively priced, the sale price is hydrauliced with the pressure of a multi offer, forcing serious contenders to their limit. That is the best way, other than Auction, to maximize your return. Get into this market and profit by serious and often multiple buyer interest.
John Christiansen
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